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A little bit about myself...

Hi there, I’m Cynthia, an Australian-born, London-based UX/UI designer driven by curiosity and the ambition to create cool things that help people. 

I’ve been lucky enough to work on projects in hospitality, energy, banking, higher education and aviation, championing user-led problem solving within large and small business. 

My love for design has always been there although I did take a few detours before making a career out of it. But I’d say that an early career in Digital Marketing and CRO have actually helped turn me into a more well-rounded, considered Designer. 

Please stay and take a look around. On this site, I’ve got examples of apps I’ve designed, problems I’ve helped solve and more. And if you like what you see, please don’t hesitate to reach out.

Things I do

UX Vision & Strategy
  • Research & Analysis
  • Personas & Journey Mapping 
  • Ideation
  • Workshop Facilitation
  •  
UI & Interaction Design
  • Figma & Sketch
  • Prototyping & Usability Testing
  • Wireframing
  • Design Delivery & Handovers
+ more!
  • Agile Methodology
  • A/B Testing & CRO
  • Prioritisation 
  • Stakeholder Management

The fun stuff

When I’m not working, you can find me drawing, hiking, eatingtravelling, reading or salsa-dancing 💃

Let's connect

Get in touch for opportunities or just to say hi!
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