Hi there, I’m Cynthia, an Australian-born, London-based UX/UI designer driven by curiosity and the ambition to create cool things that help people.
I’ve been lucky enough to work on projects in hospitality, energy, banking, higher education and aviation, championing user-led problem solving within large and small business.
My love for design has always been there although I did take a few detours before making a career out of it. But I’d say that an early career in Digital Marketing and CRO have actually helped turn me into a more well-rounded, considered Designer.
Please stay and take a look around. On this site, I’ve got examples of apps I’ve designed, problems I’ve helped solve and more. And if you like what you see, please don’t hesitate to reach out.
Things I do
UX Vision & Strategy
Research & Analysis
Personas & Journey Mapping
Ideation
Workshop Facilitation
UI & Interaction Design
Figma & Sketch
Prototyping & Usability Testing
Wireframing
Design Delivery & Handovers
+ more!
Agile Methodology
A/B Testing & CRO
Prioritisation
Stakeholder Management
The fun stuff
When I’m not working, you can find me drawing, hiking, eating, travelling, reading or salsa-dancing 💃
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